With digital marketing, we create various places online where customers who need what you offer can find you. This is done through many touchpoints including search engines, social media, email, and much more. Digital marketing encompasses a wide range of marketing methods – pay per click, content marketing, marketing automation, social media marketing, and several others. That’s overwhelming for any small to medium-sized business to manage.
Search engine optimization (SEO) is the foundation of any good digital marketing campaign. It provides your website with the right words and phrases to impress the search engines. In doing so, it allows you to build organic search results. What does that mean? As a business owner in Charlotte, SEO will enabling your customers to find you through organic google searches.
There are a lot of components that go into SEO. Our team works with you to build a SEO enabled website. That includes using the right keywords and phrases when directing people on your site. It also includes other types of optimization. This means creating content and building links that help point to your website. It’s the combination of small features that drives people to your website. Even better, investment in SEO pays off year after year.
Have you been told you need a digital marketing company to help you? That term can be confusing because digital marketing is more than just advertising online. It’s a term that represents all of the marketing efforts you will put into your website and other online channels to get people to your website. Today’s consumer wants to find the businesses solutions they need online. If you are not online and utilizing digital marketing to reach them, they are turning to your competitors, costing you customers.
That’s why we work closely with you to create a plan. This plan accounts for everything you want to invest to build your online presence to attract buyers. Our digital marketing services fit your budget but also your brand. We’ll use these methods of marketing to attract people to your website or social media accounts. Then, we’ll help you tell your brand story and communicate what you can do for your customers. That’s going to build long-lasting recognition and keep people coming back to you.
Digital marketing relies heavily on web design. If your Charlotte business doesn’t have a website yet, now is the time to invest. Our web design services are meant to help you provide the information you need to build your brand. Even if someone just stumbles onto your site, they should be able to know what you do and why you do it better than your competitors, and how they can get involved. That sounds easy enough, but there are a lot of components that go into website design that our team offers.
You need to incorporate things like navigation so that people easily move through your website to get where they need to go. We will work with you to develop the best layout for your business model. In addition, we will incorporate ways for continuing outreach; connecting links to your social media accounts and a blog so you can tell your story.
The term content is another one of those confusing components to digital marketing. Building quality content for your Charlotte, NC business means working with a team that can address what information your customers need to see when they visit your website, read through your blog, or find your social media accounts. All of this folds into a good content marketing strategy. That’s because, not only does your content provide information, but it should also work as a component of your digital marketing efforts, attracting and growing your business online.
There are many components of content creation to consider including interactive content, ebooks, blogs, and articles. Even the words on the page of your website matter. Not only do we need to create content like this, but we also have to incorporate your business’s branding and messaging. We want to teach people, inspire them, and then encourage them to call or buy from you. A good content marketing strategy linked with the right professionals creates the results you need.
Pay per click (PPC) and other types of social advertising are a type of paid marketing. For most small to medium businesses (and even some large companies) this type of paid marketing is critical. It allows you to pay for a specific amount of advertising based on specific words or phrases you select. Most of the time, you’ll be bidding on those words, which means you’ll be competing against others to place ads on search engine results pages, websites, blogs, and social media sites.
There are various benefits to using this type of paid marketing. It allows you to advertise directly to people who are looking for your products and services. That’s more targeted marketing than you usually get from other forms. It also allows you to increase your brand exposure and measure the ROI in your advertising. You can also control your costs a bit better with this method. Yet, it’s important to know that PPC is just one component of a much larger digital marketing plan. Most often, it will generate traffic to your website, especially if you’ve advertised in the right way, using the right terms at the right times. That’s something our company can help you achieve.