15 Oct Will SEO Help My Local Business
According to one recent study, a full 93% of all online interactions between a business and a brand still begin the same way: via a search engine like Google. This, in essence, is why search engine optimization is so important: it helps you rank as highly as possible for your desired keywords, all in the name of putting your website in front of as many potential customers as humanly possible.
But at the same time, it’s easy to assume that SEO is only for those massive corporations out there – the ones with seemingly bottomless pocketbooks who can easily afford to outspend just about everyone else. Thankfully, the reality couldn’t be farther from the truth. In fact, there are a number of core reasons why SEO is invaluable for local businesses in particular that you’re definitely going to want to be aware of moving forward.
1. SEO Can Help Bring in More Clients
Part of the reason why SEO is so helpful for local businesses in particular comes down to the fact that people in your area are actively searching for an organization like yours. They don’t necessarily want to go for the biggest company they can find – they’re looking for service providers who live and work in the same communities they do.
Case in point: about 97% of people say that they learn more about a local company online than anywhere else, according to a study conducted by SEO Tribunal. You also need to keep in mind that people are doing an incredible amount of research before making just about any purchasing decision these days. They want to be completely certain that their hard-earned money is going to the right place, and they’re going to turn to engines like Google (or, to a lesser extent, Bing) to help them out.
By paying attention to local SEO you can not only help people along their buyer’s journey, but you can also make sure that your business stays at the top of their mind at all times. This goes a long way towards guaranteeing that when someone IS ready to make a purchase, the first number they call is yours.
2. SEO Can Help Generate More Revenue
It’s also important to consider the impact that the right local SEO campaign will have on your ability to generate revenue. Another study conducted by the folks at Think with Google revealed that about 18% of searches that are A) locally driven, and B) performed on a smartphone leads to a purchase within just a single day. For the sake of comparison, only about 7% of non-local searches ends up leading to a sale according to the same research.
Likewise, SEO Tribunal research also indicated that about 78% of location-based mobile searches results in an offline purchase. This means that even if you don’t have some type of ecommerce store or other online component to your website, you can still use SEO to generate more revenue for your local business so long as you’re targeting the right people to begin with.
3. SEO Can Help Get You the Right Type of Attention
Finally, local SEO is invaluable to your business because it helps you spend your money in the right place – both literally and figuratively.
Rather than wasting money targeting people who live hundreds of miles away from your physical place of business, local SEO can be finely targeted to go after those people who are right around you. According to another study conducted by Nectafy, about 88% of all searches for local businesses result in either a call or a visit to that business within just 24 hours. Once you have them in the door, you can let your products and services – not to mention your employees – speak for themselves. But local SEO is a critical part of getting to that point, which is why it’s a technique you can’t afford to ignore any longer.
In the end, remember that the Internet hasn’t made the world bigger – it’s made it smaller than ever. We’re more connected with one another than we’ve ever been up to this point, and that goes double for your business and the people you’re trying to serve. If nothing else, local SEO is important for your business because it’s yet another opportunity to get the right message in front of the right people at exactly the right time – and it’s a highly effective one at that.